ChatGPT can recommend and buy products, but it still needs humans

OpenAI recently launched Instant Checkout in ChatGPT , giving the AI chatbot the ability to both recommend and purchase products for users.

In the world Sam Altman and OpenAI imagine, ChatGPT acts as your personal shopper, travel planner, secretary, life coach, and tutor. And Instant Checkout brings us one step closer to that vision. But whether you realize it or not, those shopping recommendations are being cribbed straight from shopping journalists, product reviewers, and vloggers. Take away those human voices, and ChatGPT will be left with nothing but its hallucinations.

In the world of agentic AI and large-language models, human voices are becoming more important, not less. Yet those human voice are in danger of being drowned out entirely.

As one of those human voices (I'm a long-