People spend years experimenting with skincare routines, home remedies and expensive products to get that smooth, radiant look often associated with Korean beauty trends.

But what if the secret to bright skin was as simple as a single wash? That’s exactly what a Korean Whitening Soap trending online claims.

In a viral Instagram video, a man is seen using the soap by lathering it generously on his face. After a few minutes, he wipes it off with a towel, showing what appears to be a much lighter, glowing complexion. The contrast between his face and neck is visibly stark.

View this post on Instagram A post shared by Korean whitening soap (@koreansoaps)

However, the internet was quick to call out the “miracle” soap. Many viewers joked that the transformation was clearly the result of

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