Baseball fans are facing an onslaught of phony AI content on Facebook, pushed by a clickbait network in Southeast Asia capitalizing on interest in the lead-up to the sport’s World Series, an AFP investigation has found.

With names like “Dodgers Dynasty” and “Yankee Nation,” the pages mimic genuine fan accounts, but link to websites that are full of ads and phony AI-generated articles meant to draw clicks — and payouts for the site creators.

“The goal of pages and operations like this is to earn money, and so whatever is going to work in terms of messaging, in terms of content, in terms of tactics they will do,” journalist Craig Silverman, who has investigated similar clickbait, told AFP.

Experts warn that this strategy of pulling in users, sometimes with innocuous content, can be used t

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