Customers complain about sub-standard bread on Coles shelves

Coles customers have been complaining about loaves of bread full of holes.

Over the past few months, photos have been shared online, showing sourdough and pane di casa loaves with large air pockets in them.

One shopper from North Richmond in Sydney’s north-east said his loaf had a huge hole “ruining the texture and taste.”

Another found mould inside a sourdough loaf just days after buying it.

It is understood the holes are caused by air pockets which can develop during production.

Coles says “all in-store bakery products are covered by our satisfaction guarantee, and customers can return products in store for a full refund or replacement.”

For many chasing a refund just isn’t worth it.

Retail expert Gary Mortimer says consumers are entitled to a refund if the product is faulty.