Washington DC [US], August 1 (ANI): When companies launch new items, social media is an important marketing tool for raising awareness. The platforms can assist in informing consumers about the product's features and benefits in comparison to competitors' offerings.

New research from the University of Notre Dame analyzes data from the motion picture industry, which often relies on social media promotion, in an effort to understand how marketers could better promote other new products.

“The Ripple Effect of Firm-Generated Content on New Movie Releases,” forthcoming in the Journal of Marketing Research from lead author Shijie Lu, the Howard J. and Geraldine F. Korth Associate Professor of Marketing at Notre Dame’s Mendoza College of Business, analyzes 145,502 firm-generated and 5.9 mil

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