A steady stream of promotions across the fashion industry has left consumers suffering from "discount burnout" ahead of Black Friday and Cyber Monday, according to a new report from consulting firm AlixPartners released Wednesday.

The firm surveyed over 9,000 U.S. consumers on their preferences and priorities across 140 retailers and nine fashion sectors. The report found shoppers see price increases as "inevitable," and cost has become less important to them when they are deciding whether to buy new clothes or accessories.

On average, the value of importance respondents assigned to price dropped 13% compared to last year and fell across all sectors except for luxury and beauty, the survey found. Meanwhile, 30% fewer consumers ranked sales and finding the best deal as "very important" co

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