Victoria’s Secret’s decade-long identity crisis has vexed at least four CEOs. Its latest leader, Hillary Super, thinks the solution is straightforward: Get back to selling bras.

To do that, the company is attempting an image makeover. A visitor to its stores during its heyday would’ve been hard-pressed to miss its satiny pushups with the lascivious tagline: “Instantly adds 2 cup sizes!” Today, front and center are the “barely there” FlexFactor and “lighter than air, totally supportive” Featherweight series.

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