MSNBC will rebrand as MS NOW on Nov. 15, completing its split from sister network NBC News and parent company Comcast .

New spots will debut on Monday featuring on-air personalities talking about the name change. MS NOW stands for My Source for News, Opinion, and the World.

“A big change is coming to this network,” Rachel Maddow says, “not in the kind of stories we well and our values and our commitment to the proud and the free and the brave. No, the big change, the only change, is our name. Same mission. New name.” It’s a teaser for a larger marketing campaign to start next month.

MSNBC is among the Comcast cable networks being spun off into a new company, Versant. With NBC News no longer a sister network, sharing correspondents and resources, MSNBC has been building up its o

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