MSNBC has announced it will rebrand as MS NOW (My Source for News, Opinion, and the World) on November 15, marking the end of its almost 30-year brand as the network separates from its parent company, NBCUniversal.

“On the morning of Nov. 15, we will officially make the switch to MS NOW,” MSNBC President Rebecca Kutler told staff in a memo on Monday (November 27), per The Wrap . “This moment comes after months of meticulous planning and thoughtful collaboration across every corner of our organization. We are facing it head-on, and our success in the months and years ahead will depend on our innovation and entrepreneurial approach.”

Earlier this month , MSNBC stopped relying on NBC News correspondents and crews for its domestic and international coverage. New spots featuring on-air

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