No, we haven’t rewound to the 1990s. If Kipling ’s little monkeys are reappearing on the metro and in school playgrounds, it’s because the brand is marking its comeback in the leather goods sector.

Weakened by the coronavirus crisis, Kipling weathered lower volumes while keeping operations running. After lockdown, the brand capitalised on schools reopening and the revival of tourism to reinvigorate sales. Now present in 80 countries, with over 450 boutiques and 7,500 points of sale, Kipling has been regaining momentum since 2023.

Two global campaigns for its comeback

In 2024, Kipling kicked off its return with a global campaign entitled " Guess who’s back", putting its signature monkeys centre stage. Centred on the keyring, the campaign anticipated the global Labubu craze- a cute ye

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