Zoot Sports, a US triathlon apparel and accessories company currently based in Carlsbad, California, and owned by Italy’s MVC Group of Fonzaso (BL), has acquired Tailwind Brands GmbH of Bönen (North Rhine-Westphalia), its European distributor for more than a decade, for an undisclosed sum. The deal is intended to expand and consolidate Zoot’s presence in Europe, a fast-growing market for a sport posting annual growth of 7% to 8%. MVC Group expects to triple Zoot’s European sales over the next three years.

Zoot Europe’s operations will continue to be led by Marcus Voss, managing director of Tailwind Brands. MVC Group (whose full name is Manifattura Valcismon S.p.A.), which specialises in technical apparel for cycling and outdoor sports, is thereby strengthening its commitment to triathlo

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