Ontario's premier bragged Monday about the impact of his anti-tariff ad that prompted U.S. President Donald Trump to end trade talks with Canada.

Premier Doug Ford said the ad had over a “billion impressions around the world” and “generated a conversation that wasn’t happening in the U.S.”

“You know why President Trump is so upset right now? It was because it was effective. It was working. It woke up the whole country,” Ford said.

Ontario’s television advertisement criticizes Trump’s tariffs by citing a speech from former U.S. President Ronald Reagan.

The ad infuriated Trump, who said he plans to hike tariffs on imports of Canadian goods by an extra 10%.

Trump also said Monday he won’t be meeting with Canadian Prime Minister Mark Carney for some time.

Ford pulled the ad Monday but allowed it to be shown in the first two games of the baseball World Series over the weekend.

Ford said Carney and Carney’s chief of staff watched the ad before it was released.

Trump said he didn’t care that the ad was not released by Canada's federal government.

The president said they’ll inform the Canadians when the extra tariff is applied.

Ford, a populist Conservative who doesn’t belong to the same party as Carney, a Liberal, said Trump hasn’t put the extra 10% tariff on yet and noted Trump had threatened a lot before.

Ford called it the “best ad I ever ran” and said he’s achieved his goals with it. He said he’s “not going to roll over” and his job is to protect auto jobs.