analysis

The TD Bank logo appears prominently on Toronto Blue Jays jerseys.

Toronto-Dominion Bank’s TD-T patience is paying off, and after two decades and multiple team rebuilds, the lender’s partnership with the Toronto Blue Jays is delivering a return many marketing departments can only dream of.

TD has been a sponsor of the Jays since 2005, and Canadian baseball fans have grown accustomed to seeing the team’s green logo inside the ballpark or at co-branded events, such as a Winter Tour in 2015 when players visited multiple Canadian cities.

Yet TD’s visibility has increased over the past few years, and its logo is now prominently displayed behind home plate during home games. The Jays also have a TD logo on the left sleeve of their jerseys, and when they take on the Dodgers in Ga

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