For many people, skincare is incomplete without face packs that make the skin feel hydrated and refreshed. But turns out there is also a ‘best time’ to apply one. Yes, or at least that’s what Ayurveda practitioner Manisha Mishra Goswami says.

In an Instagram post, stating that blood flow in the skin has a pattern, she noted: “The lowest being in the morning, the highest being in the afternoon, and just one peak in the evening before you go to sleep. So the best time to apply is in the afternoon.” She further shared that it is best to apply it in an upward motion, letting it dry, and then washing it off with water.

To verify this, we turned to Dr Akriti Gupta, a cosmetic dermatologist at Jivisha Clinic in New Delhi .

“The best time to apply a face pack is usually in the evening or

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