Say good-bye to Parade, the Gen-Z underwear company that once shook up the intimates industry with its promise of inclusivity and sustainability. Founded in 2019 by then-21-year-old Cami Téllez from her dorm room, the company relied heavily on social-media marketing, showcasing inclusive bodies, and its community-driven creator program. In 2023, it was sold to lingerie manufacturer Ariela & Associates, which holds the master license to sell Fruit of the Loom. Parade announced on Saturday via an Instagram post that it will be closing its doors after six “incredible” years of telling its “own unique underwear story.”

View this post on Instagram

A post shared by Parade (@parade)

The comments section of the post is a mixed bag of emotions from former customers and longtime fans of the com

See Full Page