Francesca Bellettini, chief executive officer of Gucci , is reinforcing and streamlining top management ranks as the Italian fashion house gears up for a renaissance under new creative director Demna , WWD has learned.

Dario Gargiulo, currently CEO of Bottega Veneta in Greater China, is to become Gucci ‘s chief client, marketing and commercial officer, a new post reporting to Bellettini — and a strong signal that she is keen to construct a more client-centric organization.

Bottega Veneta and Gucci are both controlled by French luxury group Kering.

Gargiulo’s appointment at Gucci, effective Nov. 15, was made Tuesday via an internal announcement seen by WWD.

It is understood he will lead the brand and commercial strategy across all distribution channels and consumer touch points,

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