TikTok creators stand to make even more money, thanks to a change in the platform's subscription model.

The company announced at TikTok 's 2025 U.S. Creator Summit that creators can now earn up to 90 percent of revenue from subscriptions. However, some conditions must be met first.

TikTok said that creators now earn 70 percent of the revenue share, with the chance to get another 20 percentage point bonus on top of that. To be eligible for that bonus, the creators need to have at least 10,000 followers, earn 100,000 views in the last month, and post 3 or more subscription-only videos in the last month.

"The more consistent you are, the more you earn," Marisa Hammonds, the global head of creator marketing and community, said at the Creator Summit.

The change from TikTok emphasizes in

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