When Olive Redd, Greta Sunderlage and Malia Bradburn opened So Swede!, a Swedish candy shop in American Fork, Utah, their accountant said they had to sell 300 pounds of candy their first month to turn a profit. They ordered 900 pounds just to be safe, figuring that would last them that first month and beyond.

They sold out in a few hours.

The line that first day wrapped around the block, and subsequent openings experienced similar demand. Now that So Swede! has been in business for a few months, the shop has settled into a schedule, but the hype remains alive and well.

The tiny shop even has the approval of Nara and Lucky Smith, popular content creators who posted a video of themselves enjoying a taste test of So Swede!’s candies and bottled drinks.

Although selling imported candy to

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