Bhubaneswar is buzzing with color, rhythm, and untamed creativity as the Red Orange Festival returns to celebrate cultural diversity like never before. In a world where advertising often fades into the background, this campaign has done the opposite it has sparked a movement, making the city pulse with the beat of Odisha’s spirit.

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The annual intercultural festival is more than an event; it’s a living mosaic of global identities. From traditional costumes to authentic cuisines and live performances, it brings together people from all corners of the world to share their stories, traditions, and art. The festival’s global food trail, offering a taste of multiple cultures on one vibrant street, remains a standout attraction for visitors.

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