The world of fragrance is thrilling, but it's a confusing landscape. Men’s fragrances, in particular, run the gamut from fresh and aquatic to rich and smoky, though the vast majority of mass-market scents tend to lean on woody , spicy , and leathery notes. It's made musk synonymous with masculinity. But the modern man’s scent arsenal should go beyond any notion of what masculinity means, expanding into nuanced, versatile fragrances that reflect the wearer’s personality, mood, and occasion.

Today, a signature fragrance isn’t just about smelling “manly.” Cedarwood , vetiver, and patchouli can evoke a certain ruggedness. Hints of bergamot, cardamom, or unexpected florals can give you a more cosmopolitan vibe. It's about balance. A great men’s fragrance is entirely personal,

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