Google is giving WPP-owned agencies access to tools that help marketers better appear on AI search engines, including including Google’s AI Overviews and rivals such as OpenAI’s ChatGPT and Perplexity .

As part of WPP’s broader ‘Generative UI’ venture with Google—which includes training WPP employees on new AI tools and curricula to help build brand-facing applications—the holding company is rolling out Generative Store, a new web experience designed to help brands appear in AI search results like ChatGPT. When someone visits a brand’s website and searches for a product on the website, the site dynamically adapts, generating experiences and recommendations tailored to the query.

See Full Page