Sanjay Gupta, CNN’s chief medical correspondent, is not your average journalist. He’s also a brain surgeon, a professor of neurosurgery, and a former White House fellow.

Through his deep expertise and a commitment to concise, digestible storytelling, Gupta is demonstrating how to cut through the 24/7 news cycle and build meaningful connections with audiences. Onstage at ADWEEK’s annual Brandweek event in Atlanta Wednesday, the doctor-turned-reporter opened up about his career path, his experience reporting from disaster-torn locales around the world, and how he maintains trust and accuracy across different mediums.

“[I try] to make sure that there’s plenty of good information out there,” he said. “So even if people aren’t seeking [CNN] out, if they go seek out a topic, in addition to i

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