ADWEEK Creativity Advantage: Some Brands Are Capitalizing on Consumers’ AI Anxieties, Others Are Redirecting It

ADWEEK Advantage is part of a new series where every month, our top editors interpret what happened in each vertical, and what it means for the future.

Is AI a net positive or negative for the world’s population?

That question played out in earnest in ad creative throughout October.

A recent Pew Research Center survey found that a slight majority of American adults are pessimistic about AI’s impact, with 53% saying it will worsen people’s ability to think creatively, and 50% saying it will harm people’s ability to form meaningful relationships.

You can’t open any social media app without being inundated with AI slop .