Kirby Hocutt and the Texas Tech athletic department have been coming up with ways to bring in more revenue . One of the ideas the director of athletics brought up to the Avalanche-Journal was potentially holding concerts inside Jones AT&T Stadium.

That idea has officially become a reality. Country music legend George Strait announced Friday he will be holding a concert inside the home of the Red Raiders' football game April 25, 2026. Strait will be joined by fellow artists Miranda Lambert and Hudson Westbrook for the show.

Pre-sale tickets go live on Nov. 20 with interested fans being able to snag pre-sale codes at any United Supermarkets, Mark Street or Amigos store in Lubbock. The codes will let fans get in the front of the line to secure tickets to see the concert.

"We are proud t

See Full Page