Whole Earth Provision Co. has been more than a store for over 50 years; it has been a launching pad for curiosity, community and adventure. As the company prepares to celebrate its 55th anniversary on Dec. 14, the team is reflecting on a journey of discovery and connection.

“We’ve always been a place to find something new,” Buying Team Manager Molly McKee said. “That sense of discovery and connection has carried us through every decade—it keeps people coming back.”

Where it started

In 1969 , founders Jack and Linda Jones were living in Dallas and ready for a change when a Vogue magazine horoscope pointed them in a new direction: “Now is the perfect time to start something new.”

Around the same time, “The Whole Earth Catalog”—a beloved publication of tools, books and ideas for li

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