(CNN) – As the holiday season fast approaches, Target is urging its employees to add a little more “jolly” to their work routine.

Store employees are now required to smile if they are within 10 feet of a shopper.

They also must make eye contact with and wave to or greet the customer.

If they’re within four feet, the employee should ask how the customer’s day is going or if they need help.

Bloomberg reports it’s part of a new guidance program from Target.

The incoming CEO is aiming to make stores more hospitable and turn around a trend of weak sales.

Target said there are important consumer metrics that improve when customers are greeted.

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