If you notice a Target employee giving you a big ‘ole grin during your next shopping trip, there’s a reason why.

According to Bloomberg News , Target workers have been given new guidelines on how to interact with customers. The initiative, known as the 10-4 program internally, instructs employees to smile, make eye contact, and greet or wave to any shopper who comes within 10 feet of them.

If the shopper comes within four feet of them, the employees must kick it up a notch and ask them whether they need help or how their day is going.

While Target has always encouraged employees to engage with shoppers, this is the first time the retailer has outlined specific guidelines. The policy seems to draw inspiration from Walmart’s longstanding “10-foot rule,” which requires employees to mak

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