Facing pressure from pro-Palestinian groups, Quebec-based agricultural and industrial technology company Premier Tech announced Friday it has “decided to step down as co-title sponsor” of the Israel Premier Tech professional cycling team, effective immediately.

“Although we took notice of the team’s decision to change its name for the 2026 season, the core reason for Premier Tech to sponsor the team has been overshadowed to a point where it has become untenable for us to continue as a sponsor,” the company said in a statement, adding it wanted its clients, industries and employees “to feel enthusiastic and proud to be associated with Premier Tech, its brands, its products, and its services.”

The Israel team, funded by Quebec-born billionaire Sylvan Adams, drew protests at cycling events,

See Full Page