Scenic Luxury Cruises & Tours has announced the launch of its U.S. Roadshow, a multi-city experience designed to connect with travel advisors, loyalty members and guests and to unveil exclusive insights into the Scenic Ikon, the company’s Discovery Yacht launching in April 2028.

Scenic said in a press release that it will host immersive events in seven key markets across the U.S. from November 8 to 14, 2025.

“There has never been a more exciting time for Scenic,” said Ken Muskat, president of Scenic Group USA/LATAM.

“The launch of the Scenic Ikon not only elevates our Discovery Yacht fleet to new heights; it reinforces Scenic’s place as a global leader in ultra-luxury cruising. This roadshow is our opportunity to bring that message home to the U.S. market, connect with our trusted trave

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