Leaders from cruise lines, shipyards, and academia gathered at the 18th China Cruise Shipping Conference being held in Guangzhou to share strategies shaping the next phase of China’s cruise industry. The event was hosted by the China Cruise and Yacht Industry Association (CCYIA).

Adora Cruises Unveils Greater Bay Expansion

Adora Cruises CEO Roger Chen shared how the line now operates two ships across seven homeports, holding 43 percent of China’s cruise capacity after carrying nearly one million passengers on 300 voyages.

Chen outlined Adora’s new “1314 Strategy” to grow in the Greater Bay Area:

1 Alliance: Deep partnerships with governments, suppliers, and financial and educational institutions.

3 Ports: Strengthened year-round operations in Guangzhou, Shenzhen and Hong Kong.

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