Finding your next apartment in New York City just got a social media makeover. Klipster, an app that launched just two weeks ago, brings the addictive short-form video format of TikTok to the high-stakes world of NYC real estate.

"Listing platforms haven't really changed in 20 years," says Eric Benaim, Klipster's co-founder and 24-year real estate vet. "When I started in real estate, you listed on Craigslist or NewYorkTimes.com. Then StreetEasy, Apartments.com, Zillow, and Trulia came along – but their basic format hasn't evolved since."

What has changed is consumer behavior. Today, nearly 75% of home shoppers are Millennials and Gen Z, who are comfortable making major life decisions through digital platforms. These digital natives spend countless hours scrolling through social media, pa

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