SHOALS – Main Street in Shoals is undergoing a vibrant transformation as local businesses unveil fresh, custom-designed signage, the result of a collaborative effort with Indiana University’s Rural Placemaking Studio. The project leverages the expertise of IU students and faculty to enhance the aesthetic appeal, visibility, and branding of the town’s core.

The partnership focused on designing and fabricating new, contemporary signs that replace aging or less visible markers. This initiative aims not only to brighten the look of downtown Shoals but also to improve customers’ ability to find and identify local establishments.

Several prominent Shoals businesses have already received their newly installed signs, breathing new life into the streetscape. The completed signs include:

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