Key Takeaways

Sustainable growth requires a long-term vision through investment in market research, technology and the right people.

Understanding customer pain points and value drivers, along with informed sales approaches, differentiates a business in a crowded market.

Adapting to consumer demands and leveraging a mix of marketing channels, technology and strategic partnerships are crucial in scaling a business for the future.

You have a great idea for a product, service or even a brick-and-mortar shop. You’ve discovered a need, an area that you can fulfill or even improve upon what’s already being done. Integral to your planning, sales and marketing strategies is determining how you build and scale the business to drive growth not only next year, but also for the next five or 10 y

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