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The strategic generation? Gen Z is shunning impulse spending in favor of long-term goals.

A new nationwide survey of 2,000 Gen Z Americans revealed one in three (33%) identify as planners who budget, track spending and plan ahead, while one in four (25%) call themselves value-seekers who research and compare before making purchases.

That’s compared to just one in eight (12%) who rated themselves primarily as spontaneous purchasers, buying what they want when they want.

Contrary to stereotypes that paint Gen Z as frivolous spenders, the data revealed a generation that’s thoughtful, intentional and grounded in practicality. Conducted by Talker Research on behalf of Affirm , the survey found that today’s young adults are focused on building financia

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