REI will be one of the only large retail brands not participating in Black Friday shopping, as all of its 195 locations will be closed.

In the tenth year of its “ Opt Outside” movement , REI will close its doors on Thanksgiving and Black Friday, encouraging consumers to get outside.

“When we first decided to close our doors on Black Friday, it was a leap,” Susan Viscon, REI’s Chief New Ventures and Impact Officer, said. “It meant missing one of the biggest sales days of the year so our employees could be outdoors with their families and friends. But that was the point. Choosing time outside was an act of care that reflected our values and who we are as a co-op.”

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