A woman relaxing after exercise while using an AI chatbot

People are embracing new winter fitness trends, according to the latest research. People are taking part in the so-called “ Winter Arc ” and “ Great Lock in ” trends, with nearly a third of Gen Z feeling most motivated to focus on fitness goals in the lead up to Christmas. Just 5% of Gen X and Boomers feel the same.

Over half of Gen Z say they want to stay active and energised through the darker evenings, ending the year on a high and getting ahead of the January gym rush. Commissioned by OpenAI, the study revealed that while motivation may be high, many feel priced out and tired of traditional fitness options - and are increasingly turning to AI for support.

Nearly half say the rising cost of gym memberships, classes, and

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