ALTOONA, Iowa —

Adventureland's Adventure Bay park in Altoona will host a new event called Neon Lights in 2026, featuring glow lighting and music on Fridays and Saturdays from July 10 to Aug. 15.

Special food and drinks will be served.

To celebrate, Adventureland is offering season passes for up to $60 off during the park's Black Friday sale.

Platinum season passes will get free access to every night of Neon Nights, with discounted tickets available for silver and gold Season Passes. For more information on Neon Nights and to purchase 2026 Season Passes during the park’s Black Friday Sale, go to their website .

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