Nykaa has launched its Pink Friday Sale campaign featuring a series of films with Deepika Padukone, along with creators Kusha Kapila, Kareema Barry and Aisha Ahmed. The campaign highlights the sale period with a mix of celebrity presence, creator-led moments and references to the range of offers available during the event.

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The lead film shows Deepika Padukone at a press conference, where her attention shifts to the Pink Friday Sale after receiving a notification on her phone. The narrative positions the sale as the central focus of the moment, with the film ending as she steps away to shop the event.

Additional films extend the concept with creator-led situations. Kusha Kapila appears on a pink carpet and reacts when she hea

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