Nivea India has released a new digital campaign to introduce its Body Milk variant formulated with hyaluronic acid. The film positions hydration as part of everyday self-care and uses a pop-culture-driven treatment to appeal to younger audiences. The creative is built around a trending format and features actor Rohit Saraf, who anchors the narrative through a light, conversational tone.

The film frames the product through a simple idea: skin 'gets thirsty', and hydration should be treated as a routine, long-lasting step rather than a reactive one. The use of a male voice at the centre of the communication also aligns with the broader shift towards more inclusive skincare conversations, a space in which Gen Z consumers expect wider representation.

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