Libas has introduced the second edition of its wedding-season campaign, Saj Dhaj Ke – Season 2. The initiative returns with a focus on curated festive wardrobes and an expanded retail and digital experience for shoppers ahead of the peak wedding period.

Stores across key cities have been redesigned with wedding-season cues, including marigold-inspired visual elements. The brand has mapped collections to specific cultural moments such as haldi, mehendi, cocktail gatherings and wedding ceremonies, framing the campaign around how consumers navigate multiple festive occasions.

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On digital platforms, the campaign is supported by influencer activity, creator-led content and social storytelling aimed at younger shoppers. The bran

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