Is it 2025, or 2001? It’s hard to tell looking at the line of Gen-Z women lined up outside faux dive bar Ray’s on a cold Tuesday evening in a clash of winter coats and cowboy boots. Tonight’s dress code is laser-specific (the Sex and the City Saddle Ranch episode) and the urban cowgirls are here with one mission in mind: dominating cutthroat rounds of pop-culture trivia.

This is the house that Natalie Shine — a 27-year-old fashion influencer and game-show host, looking very Carrie Bradshaw in a 2003 fringed pink satin Dolce & Gabbana corset — built. In February 2024, Shine hosted the first Big Silly Trivia game from her Los Angeles apartment. She’d texted friends about a Zoom quiz; seven joined, including her mom. She wrote the questions and played the part of host. “I was a

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