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Octopus Energy is advising UK households to follow the '4pm rule' as the temperature drops and energy costs remain high. The 'rule' previously gained attention after being recommended by Money Saving Expert (MSE) founder Martin Lewis, who noted it can help retain heat and possibly reduce bills. ‌

He originally mentioned it on ITV's The Martin Lewis Money Show a few years agom and with the cost of living crisis continuing to affect UK households, the advice still remains relevant. His team of experts on the official MSE website also confirmed that although the segment aired in November 2022, "the tips still work". ‌

The approach centres on following a certain 'rule' at the same time each day to keep your home warmer without needing to rely on expensive cen

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