Octopus Energy is advising UK households to follow a '4pm rule' as temperatures drop and energy costs remain elevated.

The guideline has previously gained attention after being endorsed by Money Saving Expert (MSE) founder Martin Lewis , who suggests it can help retain warmth and potentially reduce bills.

He initially discussed it on ITV's The Martin Lewis Money Show several years ago, but with the cost of living crisis continuing to impact British homeowners, it remains applicable. Experts from the official MSE website have confirmed that whilst the segment aired in November 2022, "the tips still work".

The approach involves adhering to a particular guideline at a set time daily to maximise warmth in your property without depending too heavily on expensive central heating.

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