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A popular toy brand has opened its first store in the UK.

Playmobil welcomed shoppers to its very first British branch at Ashford Designer Outlet in Kent yesterday (November 20), with many excited at the prospect of a new toy competitor entering the high street.

There are a huge number of toys on offer at the venue, from the classic Playmobil sets to accessories lots of children would like to see under the Christmas tree.

Playmobil's first UK branch comes after it previously opened stores in Germany and Austria.

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Peter Heritage, told KentOnline: “It’s a fantastic day at Ashford Designer Outlet as we celebrate the opening of Playmobil.

“We’ve seen a great response from our visitors eager to explore the

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