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I first learned about Hourglass during an old-fashioned makeup party at their then-two-year-old Soho location back in 2019.

We played with mascaras and eyeliners, and I remember feeling like a kid at the makeup counter in a department store again. The fact that the brand is both vegan and cruelty-free was an immediate draw for me in a very Elle Woods way, but what really stood out was how decadent the formulas felt on my skin.

With my background in pageants, finding products that offered true full coverage without that heavy, cakey feeling was always a challenge. Hourglass was the first brand where I could put on a “full face” and still feel like it was

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