BENNET, Neb. (KLKN) – Small business owners in Bennet brought customers in by offering sales for “Pink Friday.”

The new movement encourages people to shop local for the holidays.

“Black Friday: either you love it or you hate it, or you do it because you have to,” said Kristi Sittner, the owner of Tailored Life in Bennet.

But Pink Friday offers a different kind of experience.

“You can have all of the benefits of Black Friday without all of the craziness,” she said.

Emilie Long owns Love, M Boutique. She said it’s easy to find gifts in a big city like Lincoln or Omaha.

But the money spent at local stores can pay off down the line.

“If you spend $100, $67 stays within that community, whereas, if you shop big box stores, it’s only 13%,” Long said.

She helps point customers to other sho

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