Festive mocktails are becoming the norm at holiday parties as Gen Z increasingly passes on booze

This Thanksgiving, the content of popular “cocktails” may surprise you.

A growing number of Americans are swapping cocktails for creative mocktails — and the numbers suggest the shift is here to stay.

Recent surveys show nearly half of Americans now favor nonalcoholic drinks at the holiday table.

Zero-proof spirit sales have jumped 22% in the last year, and the market is projected to top $1 billion by the end of 2025, according to Nielsen data.

That’s because younger drinkers, mainly millennials and Gen Z, are reshaping consumer behavior across the beverage industry. The Thanksgiving season is no exception.

By leaning into mocktails, hosts are aligning with younger guests’ preferences and reflecting broader social shifts already redefining how Americans celebrate, according to Th