The Magnum Ice Cream Company is investing £50m in upgrading its Gloucester factory. (Image: Submitted)

The future of Gloucester as the home of Wall’s ice cream has been secured as the Magnum Ice Cream Company has today (November 24) announced the details of a £50m upgrade to its Gloucester factory.

This investment by the world’s largest ice cream company is the latest in a series of site upgrades around the world as part of the company’s more than £300-million supply chain transformation programme.

This upgrade will significantly increase production capacity, modernise infrastructure, and enhance operational efficiency at the Gloucester site – home to the UK production of iconic ice cream products including Viennetta, Twister, Solero, and Magnum.

Earlier this year, Gloucester Ci

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