Ihave mixed views on Joe Wicks ’ new show.

In it, he and Professor Chris van Tulleken have set out to create an ultra-unhealthy protein bar in an attempt to highlight how lax the laws are regarding the creation of ultra-processed foods . Fair enough.

It's fantastic he's raising awareness and particularly the terrible laws around labelling: most people don't realise how easy it is to make a really unhealthy bar and have health halos all over it. Under current laws, you can just add a bit of manganese and can suddenly claim that it's good for your immune health.

That’s what I think he has highlighted really well. But at the same time, I think it's caused a little bit of confusion. Joe has clearly gone for the scaremongering approach, but don't think he's really offering a practica

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