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The Scotch Whiskey Brand That Frank Sinatra Loved Sponsored His 1990 World Tour By Ellery Weil Nov. 24, 2025 12:20 pm EST

When Frank Sinatra hit the road on his 1990 world tour, he was in his 70s – and was a man who knew what he liked. His favorite foods were Italian and Italian-American classics, like stuffed artichokes , veal Milanese , and lemon ricotta torte from his beloved Patsy's Italian Restaurant in New York. When it came to beverages, however, his tastes leaned less toward Italy and more toward Scotland. Sinatra loved Scotch whisky, and in particular, Chivas Regal.

Sinatra began his relationship with Chivas Regal in the 1950s, when it was the brand of scotch found backstage at his concerts. Alongside American classic Jack Daniel's,

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